Grassroots Growers
Art Direction + Design / Web Designer
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Illustrator: Niq Knack Tattoos
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2022 - 2023
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Brand Identity
Squarespace Website Design
Promotional Digital & Print Collateral
MailChimp Email Marketing
Image Curation & Selects
A gardening organization, promoting an interest in local organic food production, growing and learning through community based initiatives.
In the Spring of 2022, I was brought on to support this community group regain momentum and increase awareness, after a prolonged hiatus during the COVID-19 pandemic. I moved their web presence away from an outdated and difficult to navigate platform, to a more modern and user-friendly experience - complete with interactive event listings and newsletter functionality. During the process I also created an easily leveraged brand identity with a minimal look and feel, to extend to all current and future promotional materials.
What made this experience great?
When not working on a computer, you’ll most often find me digging in the dirt in the garden. I believe that anyone can benefit from the satisfaction of growing something, no matter how small. So I was eager to help this organization extend their reach, and improve their overall communications. The Grassroots Growers’ focus on free accessible events, community action and food justice are all topics that resonated with me from day one.
