Modo Yoga
Lead Designer / Web Designer
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Creative Director: Talia Shipman
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2019
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Brand Identity
Logo Design
Squarespace Website Design
Digital Content
Hosted by Modo Yoga’s NYC & LA studios, the 30-day ‘Sweat For Change’ challenge raised funds to support global reforestation efforts by One Tree Planted, and The 1000 Cities Initiative for carbon freedom.
When Modo Yoga's annual 'Sweat for Change' initiative needed an overhaul, I came on board to execute a full rebrand, with a new logo and updated look & feel. The identity incorporated a refined logo concept, bright fresh colour palette, and leveraged rounded sans serif fonts complimentary to Modo Yoga’s core brand. This identity was then extended to a multi-page site I built on Squarespace, optimized for both mobile and desktop viewing. The web experience encouraged easy participation across both major cities with an integrated sign-up and fundraising functionality through CrowdRise.
Product photos courtesy of Talia Shipman & Modo Yoga
