Sahara & Co
Designer
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2017
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Brand Identity
Packaging Design
Retail Display Units
Exterior & Interior Retail Signage
MailChimp Email Marketing
A Toronto-based wellness brand, specializing in loose leaf teas and accessories.
I developed the of brand identity for Sahara & Co. This included logo variations and an icon, all of which embodied an elegant and sophisticated feel, complimentary to their existing aesthetics. This look & feel was leveraged as I created exterior retail and in-store signage, and through communication materials, like MailChimp marketing campaigns.
Additionally, I designed the full line of pouch packaging including product colorways, compliant for American and Canadian Markets, along with trade show assets for an S&C sub-brand Studio Line. I also designed various retail display units for another sub-brand of theirs, Sahara Tea.
Photos courtesy of Sahara & Co.