The Gloam
Owner / Creative + Art Direction / Design
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Floral Styling: RZY / Rosalie Villanueva
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2017 - 2022
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Art Direction
Brand Identity
Illustrations
Print Design
Photography
Striving to be a little different from the pack, both in terms of design and delivery method — The Gloam provided printable event stationery collections, with an distinctively editorial bent.
I created The Gloam to fill a gap in the market. While not everyone’s event budget can accommodate going bespoke for stationery and signage - individual personality can still be reflected through these high caliber and design savvy collections. With The Gloam, choose from existing creative and receive personalized designs as digital files, ready to print as many as needed. This new approach to paper goods, provided ultimate flexibility in regards to both the final look and cost.