Canada Goose
Designer / Web Designer
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2022
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Web Design
Digital Event Collateral
Presentation Deck Template
A luxury apparel brand specializing in extreme weather outerwear, blending arctic heritage with modern innovation.
Due to the COVID-19 pandemic, Canada Goose’s international company conference returned virtually in 2022. I was brought on to collaborate with the in-house marketing team and create supporting design elements for the event.
Working in Adobe XD, I designed a custom multi-page website to host multiple event modules, and a day-of live stream. Intended to be both a visually branded experience and functional event portal across multiple timezones, I worked alongside both the client, and an external developer team specializing in virtual broadcast to execute the final build.
In the lead-up to the conference I created invites as motion GIFs, and branded screensavers for mobile and desktop, to drive engagement and excitement. I also designed day-of collateral, including a powerpoint presentation template utilized by conference speakers, as well as an agenda provided to all attendees.
(Due to the confidential nature of this project’s content I am unable to share any visuals).
What made this experience great?
Living in a country known for its harsh winters, combined with a background in design, I am no stranger to the outerwear market. It is always exciting to help best communicate the story of what is to come, for a mogul brand like Canada Goose.