Misfitstudio
Designer
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2018 - 2020
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Branded Icon Set
Course Materials
Packaging Design
Look Book
Merch & Product Graphics
Studio Signage & Wallpaper Design
Promotional Print Collateral
A Toronto-based movement studio, rooted in yoga, informed by pilates, and inspired by dance.
I first began supporting MISFITSTUDIO by unifying and updating their communication materials to boost brand recognition. In doing so I expanded their core branding to include sub-brand logos and additional supporting icons. I also refined a visual treatment for graphics, which extended to studio signage, promotional pieces for events and international retreats, as well as branded merchandise - from pilates mats to weighted exercise balls. When they celebrated the opening of their second studio, I even created wallpaper decals for the interior design of various rooms in the new space, for an immersive experience.
Studio and product photos courtesy of Misfitstudio
In tandem with the studio, was an in-depth teacher training program known as the Misfitmethod.
I re-designed all course materials for this, including a series of in-depth manuals, and tarot-inspired flash card sets for four separate modules. This project included some instructional photography, retouching, and brokering the project with a number of print shops on behalf of the client.
